PureCasino is a online casino with focus on the Indian market. Originally the Pure online casino company were operating in the United Kingdom. Once the UK online gambling regulation came into place PureCasino.com decided to close the UK market to persue the Indian online casino market instead.
The Pure Casino company was founded by 4 UK born Indian brothers so they transition from the UK casino market to the Indian casino market was not that difficult.
Too launch the PureCasino.com website in the Indian online gambling market they however needed the website to get a makeover and therefor turned to 2tonedesign.
We are experts in both the Indian and the UK market when it comes to website localization thanks to having offices in both the United Kingdom and Mumbai, India.
One of the first things that we did was to review the online casino game offering for the Indian market to get a sense of what kind of online casino product was PureCasino going to offer its Indian online casino players. By knowing what kind of casino game offering the PureCasino website would hold we could in a way build an identity for the website.
From an identity its a lot easier to come up with a website layout. From our research we discovered that PureCasino was going to offer the largest selection of casino slot machines within the Indian online casino market. With that finding we thought that the identity of the brand for the Indian casino market would be that of a experienced and authoritative online casino website.
We proceed with making a mockup for what you can today see on PureCasino.com. From visiting the website you can see that it differentiates itself from other Indian online casino websites by not being that playful in terms of colors and illustrations but instead the focus is on bringing the message of we have the largest selection of online casino games and therefor can provide you with more entertainment than our competitors.
We are happy with the approach we took as today Pure Casino is if not the most successful online casino website in the India market at least it is in the top 3 and moving up fast.
The development of the PureCasino.com online casino website was a fun challenge for our UK and India based design teams which not only solidified their bonds further but also put a smile on the 4 founders of PureCasino. We are looking forward to more work with the Pure Casino team and wishing the founders and website continued success.